Knorr (, often anglicized ) is a German food and beverage brand. It is owned by the English-Dutch company Unilever since 2000, when Unilever acquired Best Foods, excluding Japan, where it is made under license by Ajinomoto. It produces dehydrated soup mixes (bouillon cubes) and condiments. It was known as Royco in Indonesia, and as Continental in Australia.
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History
Knorr was founded in 1838 by Carl Heinrich Theodor Knorr. Knorr headquarters is in Heilbronn, Germany. Products previously sold under the Lipton brand are now being absorbed into the Knorr product line. With annual sales topping EUR3 billion, Knorr is Unilever's biggest selling brand.
An Israeli company based in Haifa, Israel Edible Products, produces kosher soups for Knorr that are sold in Israel and the United States.
In February 2005, Knorr's very own panda got adopted in an new advert campaign. In October 2005, Knorr prepared for a creative review of the adverts.
Bouillon
In 1912, the first Knorr Bouillon cube was introduced.
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Worldwide
Knorr is available around the world. In 1957, flagship Knorr brands, like bouillon and soups, were sold in eight countries and by 2000, Knorr products were sold in nearly 90 countries around the globe. In Japan, Knorr is owned by Ajinomoto.
Source of the article : Wikipedia
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